Today we announced Bodega, and while we were hoping for a big response, the reaction that we got this morning certainly wasn’t what we expected. A FastCompany story about us broke early this morning that brought up several points we wanted to address head on.

Did you buy something today from a Bodega? You may have noticed that we’ve changed our name to Stockwell. Our new name is one of the changes we’re making as we expand our offerings and open more stores around the country.