Mobile

The Economist has an interesting story about how McDonald’s is pushing into mobile apps and digital ordering systems. The company is planning to introduce mobile ordering and payment in 25,000 restaurants by the end of 2018.

This is a case story about a failed B2B app. Nothing very special, but a good explanation why an app-first approach doesn’t really work for the B2B world.

BBC+ is the new mobile app of BBC that combines all the different apps BBC has had (as many as 15 different apps at some point).

Online stores have not been very eager in building mobile apps, yet many big online stores have apps (e.g. H&M, Zalando). The outdoor clothing brand Patagonia is now the latest big online store to shut down its iPhone app. I found out about this through this blog…