Mobile App Development

The Economist has an interesting story about how McDonald’s is pushing into mobile apps and digital ordering systems. The company is planning to introduce mobile ordering and payment in 25,000 restaurants by the end of 2018.

KLM airline has a very nice implementation of a Facebook Messenger bot. When you book a flight through their online store, they offer a possibility to get updates and check-in guidance through Facebook Messenger. And it works pretty perfectly — I…

This is a case story about a failed B2B app. Nothing very special, but a good explanation why an app-first approach doesn’t really work for the B2B world.

Travel and transportation are areas where apps are certainly booming. Virgin America is the latest airline to launch their app. The purpose of their app is to make their customers’ lives easier, especially after the initial purchase. The main purpose of Virgin…

BBC+ is the new mobile app of BBC that combines all the different apps BBC has had (as many as 15 different apps at some point).

Online stores have not been very eager in building mobile apps, yet many big online stores have apps (e.g. H&M, Zalando). The outdoor clothing brand Patagonia is now the latest big online store to shut down its iPhone app. I found out about this through this blog…

Starbucks is well-known for investing heavily in mobile apps. This blog post from Digital Turbine explains quite well why Starbucks does it. The post refers to other sources and doesn’t really deliver anything new, but it summarizes the business…