Using Your Marketing As A Mirror And Applying What Your Competitors Will Not

A few weeks ago, a…

Sell them what they want

Today you will discover what a newspaper advertisement from 1923 has to do with an African Stem workshop and how…

A tale of two failures and an unlikely success

Dear friend,
Please allow me to help you move from where you are today to where…

The Ultimate Startup Growth Strategy Guide

Source imgur.com

How to translate emotion and psychology into engineering and product design

Identifying customers that are worth your time, energy, resources and emotions

Most humans, unfortunately, are naturally selfish.
The conversation in our minds is dominated by ‘what’s in it for me?, what do I want?”

Joe has 200,000 leads but has only sold to 50,000 of them.

How can he make money from the 150,000 people who did not buy?

Unfortunately after doing his research, he finds out that he doesn’t have any products that they are interested in.

A clear, simple idea that drives all you do

Years ago mankind decided to embark on a mission that was unheard of.

Then they said, “Come, let us build ourselves a city, with a tower that reaches to the heavens, so that we may make a name for ourselves; otherwise we will be…

What my chess teacher never showed me

I never beat the gentleman who taught me how to play chess. It was only after I discovered…

The cost is relative to what you get out of it.

The juice has to be worth the squeeze.

A good way to think about if something is worth buying or if an activity is worth participating in is to think about the cost and the reward.