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Map Your Customer Journey

Map Your Customer Journey

Most startups dream of hitting the “shut up and take my money” phase with prospective customers as soon as possible. This is a function of…
Go to the profile of Celestia Howe
Celestia Howe
Expert Panel Discussion: How To Build A Customer-Focused Go To Market Strategy

Expert Panel Discussion: How To Build A Customer-Focused Go To Market Strategy

We’ve all heard that the core of any strategy is understanding the customer. It’s easy to believe that we do understand yet in reality we…
Go to the profile of Celestia Howe
Celestia Howe
How to Create a Brand Persona

How to Create a Brand Persona

12 Archetypes for Brand Personas
Go to the profile of Celestia Howe
Celestia Howe
6 Key Questions when Developing a Marketing Strategy

6 Key Questions when Developing a Marketing Strategy

Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.  —  Sun Tsu, Ancient…
Go to the profile of Celestia Howe
Celestia Howe
How To Prioritize Features That Get Customers To Buy: Understanding What Influences Willingness To…

How To Prioritize Features That Get Customers To Buy: Understanding What Influences Willingness To…

In the battle to win customer’s hearts and minds, marketers often develop a go-to-market strategy based on the five P’s of marketing…
Go to the profile of Celestia Howe
Celestia Howe
Developing a Go To Market Strategy

Developing a Go To Market Strategy

When entering the market with a new product, it is vital to have a focused action plan. Each product is unique, and without clear methods…
Go to the profile of Haley Samuelsen
Haley Samuelsen
How to Choose a Company Name

How to Choose a Company Name

How you name your company predicts a lot about its success
Go to the profile of Era Iyer
Era Iyer
Predicting Startup Returns: How VCs Use AI to Make Investment Decisions and Identify Successful…

Predicting Startup Returns: How VCs Use AI to Make Investment Decisions and Identify Successful…

Venture Capital (VC) dealflow and decision-making is notoriously risky and imprecise. 75% of venture backed companies fail to return any…
Go to the profile of Haley Samuelsen
Haley Samuelsen
Best Practices for Customer Insights Interviews

Best Practices for Customer Insights Interviews

Gaining customer insights helps businesses understand their market and their target user.
Go to the profile of Milan Williams
Milan Williams
Why and How to Create Negative Buyer Personas

Why and How to Create Negative Buyer Personas

Developing a Go to Market Strategy
Go to the profile of Era Iyer
Era Iyer
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