Strategica Partners

Map Your Customer Journey

Most startups dream of hitting the “shut up and take my money” phase with prospective customers as soon as…

Expert Panel Discussion: How To Build A Customer-Focused Go To Market Strategy

We’ve all heard that the core of any strategy is understanding the customer. It’s easy to believe that we do understand yet in reality we don’t without actually designing strategy around true…

How to Create a Brand Persona

12 Archetypes for Brand Personas

6 Key Questions when Developing a Marketing Strategy

How To Prioritize Features That Get Customers To Buy: Understanding What Influences Willingness To Pay

Developing a Go To Market Strategy

When entering the market with a new product, it is vital to have a focused action plan. Each…

How to Choose a Company Name

How you name your company predicts a lot about its success

Predicting Startup Returns: How VCs Use AI to Make Investment Decisions and Identify Successful Startups

Best Practices for Customer Insights Interviews

Gaining customer insights helps businesses understand…