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Independent Thinking for Independent Businesses
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How We Think About Returns

About 5yrs ago the team at Basecamp (fka 37Signals) stopped editorial work on a section of their site they…


If Scale Isn’t The Goal, Then What Is?

Seth Godin has a recent post titled “What if scale wasn’t the goal?”.

I’ve posted the entirety of it below:

From restaurants to direct mail, there’s pressure to be scalable, to be efficient, to create something…