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Change? Again? Employees Have Had Enough
Change? Again? Employees Have Had Enough
Digital transformation. Right-sizing. Outsourcing. New revenue initiatives. Cultural shifts. The average employee now experiences 10…
Paul Dughi
Apr 20
Certain things confuse me.
Certain things confuse me.
Are more companies rushing to use AI to create content? Yes. A Deloitte survey shows that marketers are facing a constant demand for…
Paul Dughi
Apr 8
Is This Finally the Beginning of Some National Online Privacy Legislation?
Is This Finally the Beginning of Some National Online Privacy Legislation?
The American Privacy Rights Act of 2024 would set clear data privacy rights and establish robust enforcement mechanisms. The bipartisan…
Paul Dughi
Apr 8
AI’s Impact on SEO and Content: March Roundup
AI’s Impact on SEO and Content: March Roundup
Here are eight articles worth your time to understand how AI is impacting SEO and content marketing in 2024.
Paul Dughi
Mar 29
Gartner: Search Engine Volume to Decrease by 25% Thanks to AI
Gartner: Search Engine Volume to Decrease by 25% Thanks to AI
For businesses (and marketers) that have relied on search engines to deliver traffic, there’s a big change coming. The folks at Gartner…
Paul Dughi
Mar 20
Google’s New Algorithm Update Crushing Sites With AI-Generated Content: My Experiment
Google’s New Algorithm Update Crushing Sites With AI-Generated Content: My Experiment
Google’s March 2024 core algorithm update is cracking down on low-quality, AI-generated content across the web. Google wants to “reduce…
Paul Dughi
Mar 12
Beyond Data, Beyond Borders: Unleashing Data-Driven Impact: Insights from Nairobi UnConference
Beyond Data, Beyond Borders: Unleashing Data-Driven Impact: Insights from Nairobi UnConference
Imagine a room buzzing with shared experiences, diverse perspectives, and a collective hunger to harness technology for social good. That’s…
Waihiga K. Muturi, Rtn.
Feb 26
Air Canada AI Chatbot Case: A Costly Tale for the AI Industry
Air Canada AI Chatbot Case: A Costly Tale for the AI Industry
In a recent small claims court case that has attracted significant media attention, Air Canada found itself on the losing end of an…
Paul Dughi
Feb 20
Google AI Cracking Down on Fake Business Reviews
Google AI Cracking Down on Fake Business Reviews
To tackle the rise of false internet reviews that hurt local companies and mislead customers, Google has turned to artificial intelligence…
Paul Dughi
Feb 14
UK: AI Reproduction of Copyright Works Are Infringment*
UK: AI Reproduction of Copyright Works Are Infringment*
In a landmark decision, the UK government has ruled that AI-generated reproductions of copyrighted works will be considered copyright…
Paul Dughi
Feb 1
AI Job Loss? New Study Shows Generative AI Already Impacting Careers
AI Job Loss? New Study Shows Generative AI Already Impacting Careers
Artificial intelligence (AI) is advancing rapidly, bringing promises of increased efficiency and productivity. However, many fear these…
Paul Dughi
Jan 21
Content Marketing Is Constantly Evolving. Are You?
Content Marketing Is Constantly Evolving. Are You?
The best content marketers are always looking for new tools in their tool kit.
Paul Dughi
Jan 17
Marketing to the Silent Majority on Social
Marketing to the Silent Majority on Social
Amid all the noise on social media, it’s easy to forget that the vast majority of users are reading, but not engaging. Call them the silent…
Paul Dughi
Jan 14
AI-Powered Misinformation is the World’s Biggest Short-Term Threat: World Economic Forum
AI-Powered Misinformation is the World’s Biggest Short-Term Threat: World Economic Forum
The World Economic Forum (WEF) recently published a report stating that the global economy’s immediate risk is the spread of false…
Paul Dughi
Jan 11
Google Shutting Down Websites Built on Google Business Profile (BGP)
Google Shutting Down Websites Built on Google Business Profile (BGP)
Websites made through Google Business Profiles will shut down on March 1st, reports SearchEngineLand. When visitors attempt to access these…
Paul Dughi
Jan 10
Google Begins Phase Out of Third-Party Cookies for Chrome Users
Google Begins Phase Out of Third-Party Cookies for Chrome Users
According to a new report by Engadget, Google has disabled third-party cookies for 1% of Chrome users globally on January 4th, marking the…
Paul Dughi
Jan 6
Forget Alexa, Embrace Xylophone: Unveiling the Offbeat Digital Marketing Trends of 2024
Forget Alexa, Embrace Xylophone: Unveiling the Offbeat Digital Marketing Trends of 2024
Remember that electrifying moment in 2013 when everyone scrambled to optimize for Google’s Hummingbird? Or the collective eye-roll as yet…
Paul Dughi
Jan 2
AI Writing: Muted Tones, Lack of Persuasiveness
AI Writing: Muted Tones, Lack of Persuasiveness
B2B sellers using AI for content need to know this:
Paul Dughi
Dec 29, 2023
Beyond Backlinks: E.E.A.T. — Your Guide to Authority in 2024 SEO
Beyond Backlinks: E.E.A.T. — Your Guide to Authority in 2024 SEO
The SEO landscape is constantly shifting, and keeping up with the latest trends can feel like chasing a moving target. While backlinks…
Paul Dughi
Dec 20, 2023
Bots are not only more accurate but also faster at solving CAPTCHA tests than humans.
Bots are not only more accurate but also faster at solving CAPTCHA tests than humans.
“Automated bots pose a significant challenge for, and danger to, many website operators and providers,” the researchers wrote. “Given this…
Paul Dughi
Dec 19, 2023
Major Tech and Research Organizations Launch AI Alliance to Promote Open Innovation
Major Tech and Research Organizations Launch AI Alliance to Promote Open Innovation
A new alliance aimed at promoting open innovation and scientific progress in artificial intelligence was announced today. The AI Alliance…
Paul Dughi
Dec 6, 2023
Forrester Analysis: AI Content Not Meeting B2B Buyer Needs
Forrester Analysis: AI Content Not Meeting B2B Buyer Needs
Laura Ramos, VP & Principal Analyst at Forrester says B2B marketers are in a wild ride in 2024.
Paul Dughi
Dec 5, 2023
Crafting Content From Original Research Is Powerful
Crafting Content From Original Research Is Powerful
Original research can be a powerful tool for content marketers looking to boost credibility and thought leadership. But it comes with risks…
Paul Dughi
Nov 16, 2023
Hallucination Rates for Major AI Models
Hallucination Rates for Major AI Models
Vectara analyzed major language models, testing the accuracy on 1,000 texts, and released the results. This evaluates how often an LLM…
Paul Dughi
Nov 15, 2023
What Is Contextual Link Building
What Is Contextual Link Building
Contextual link building is a white hat SEO technique that involves earning links from other websites when they are relevant and useful to…
Paul Dughi
Nov 8, 2023
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