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Google Cracking Down on Site Reputation Abuse
Google Cracking Down on Site Reputation Abuse
Whether you create the content or work with a third-party content provider, if pages are not related to your site’s core mission, you’re at…
Paul Dughi
Nov 20
Google’s Watermarking of AI Images and Text
Google’s Watermarking of AI Images and Text
In a significant move for digital content integrity, Google has introduced SynthID, a tool designed to watermark and detect AI-generated…
Paul Dughi
Oct 24
Judge Rules Google Illegally Monopolized Search Market, Setting Stage for Potential Industry…
Judge Rules Google Illegally Monopolized Search Market, Setting Stage for Potential Industry…
In a landmark decision that could reshape the internet landscape, U.S. District Judge Amit Mehta has ruled that Google illegally maintained…
Paul Dughi
Aug 5
Optimizing for GEO: Generative Search Engine Optimization
Optimizing for GEO: Generative Search Engine Optimization
A new study of 10,000 search queries focusing on generative search results by researchers from Princeton, Georgia Tech, The Allen Institute…
Paul Dughi
Jul 30
Bing Adding Generative Search Experience (AI Search Results)
Bing Adding Generative Search Experience (AI Search Results)
Microsoft’s Bing search engine is introducing a new generative search experience, currently being rolled out to a small percentage of user…
Paul Dughi
Jul 25
10 Billion Passwords Leaked: Should You Worry
10 Billion Passwords Leaked: Should You Worry
In a recent cybersecurity incident, an unprecedented leak of nearly 10 billion unique plaintext passwords has surfaced on a widely-used…
Paul Dughi
Jul 10
Google Research Paper: Is Generative AI Ruining the Internet?
Google Research Paper: Is Generative AI Ruining the Internet?
“Google researchers publish paper about how AI is ruining the internet”
Paul Dughi
Jul 6
Last Chance to Switch to Google Analytics 4 (GA4) or Lose Your Data
Last Chance to Switch to Google Analytics 4 (GA4) or Lose Your Data
If you haven’t already made the switch to Google Analytics 4 (GA4), you’re about out of time.
Paul Dughi
Jun 25
Change? Again? Employees Have Had Enough
Change? Again? Employees Have Had Enough
Digital transformation. Right-sizing. Outsourcing. New revenue initiatives. Cultural shifts. The average employee now experiences 10…
Paul Dughi
Apr 20
Certain things confuse me.
Certain things confuse me.
Are more companies rushing to use AI to create content? Yes. A Deloitte survey shows that marketers are facing a constant demand for…
Paul Dughi
Apr 8
Is This Finally the Beginning of Some National Online Privacy Legislation?
Is This Finally the Beginning of Some National Online Privacy Legislation?
The American Privacy Rights Act of 2024 would set clear data privacy rights and establish robust enforcement mechanisms. The bipartisan…
Paul Dughi
Apr 8
AI’s Impact on SEO and Content: March Roundup
AI’s Impact on SEO and Content: March Roundup
Here are eight articles worth your time to understand how AI is impacting SEO and content marketing in 2024.
Paul Dughi
Mar 29
Gartner: Search Engine Volume to Decrease by 25% Thanks to AI
Gartner: Search Engine Volume to Decrease by 25% Thanks to AI
For businesses (and marketers) that have relied on search engines to deliver traffic, there’s a big change coming. The folks at Gartner…
Paul Dughi
Mar 20
Google’s New Algorithm Update Crushing Sites With AI-Generated Content: My Experiment
Google’s New Algorithm Update Crushing Sites With AI-Generated Content: My Experiment
Google’s March 2024 core algorithm update is cracking down on low-quality, AI-generated content across the web. Google wants to “reduce…
Paul Dughi
Mar 12
Beyond Data, Beyond Borders: Unleashing Data-Driven Impact: Insights from Nairobi UnConference
Beyond Data, Beyond Borders: Unleashing Data-Driven Impact: Insights from Nairobi UnConference
Imagine a room buzzing with shared experiences, diverse perspectives, and a collective hunger to harness technology for social good. That’s…
Waihiga K. Muturi, Rtn.
Feb 26
Air Canada AI Chatbot Case: A Costly Tale for the AI Industry
Air Canada AI Chatbot Case: A Costly Tale for the AI Industry
In a recent small claims court case that has attracted significant media attention, Air Canada found itself on the losing end of an…
Paul Dughi
Feb 20
Google AI Cracking Down on Fake Business Reviews
Google AI Cracking Down on Fake Business Reviews
To tackle the rise of false internet reviews that hurt local companies and mislead customers, Google has turned to artificial intelligence…
Paul Dughi
Feb 14
UK: AI Reproduction of Copyright Works Are Infringment*
UK: AI Reproduction of Copyright Works Are Infringment*
In a landmark decision, the UK government has ruled that AI-generated reproductions of copyrighted works will be considered copyright…
Paul Dughi
Feb 1
AI Job Loss? New Study Shows Generative AI Already Impacting Careers
AI Job Loss? New Study Shows Generative AI Already Impacting Careers
Artificial intelligence (AI) is advancing rapidly, bringing promises of increased efficiency and productivity. However, many fear these…
Paul Dughi
Jan 21
Content Marketing Is Constantly Evolving. Are You?
Content Marketing Is Constantly Evolving. Are You?
The best content marketers are always looking for new tools in their tool kit.
Paul Dughi
Jan 17
Marketing to the Silent Majority on Social
Marketing to the Silent Majority on Social
Amid all the noise on social media, it’s easy to forget that the vast majority of users are reading, but not engaging. Call them the silent…
Paul Dughi
Jan 14
AI-Powered Misinformation is the World’s Biggest Short-Term Threat: World Economic Forum
AI-Powered Misinformation is the World’s Biggest Short-Term Threat: World Economic Forum
The World Economic Forum (WEF) recently published a report stating that the global economy’s immediate risk is the spread of false…
Paul Dughi
Jan 11
Google Shutting Down Websites Built on Google Business Profile (BGP)
Google Shutting Down Websites Built on Google Business Profile (BGP)
Websites made through Google Business Profiles will shut down on March 1st, reports SearchEngineLand. When visitors attempt to access these…
Paul Dughi
Jan 10
Google Begins Phase Out of Third-Party Cookies for Chrome Users
Google Begins Phase Out of Third-Party Cookies for Chrome Users
According to a new report by Engadget, Google has disabled third-party cookies for 1% of Chrome users globally on January 4th, marking the…
Paul Dughi
Jan 6
Forget Alexa, Embrace Xylophone: Unveiling the Offbeat Digital Marketing Trends of 2024
Forget Alexa, Embrace Xylophone: Unveiling the Offbeat Digital Marketing Trends of 2024
Remember that electrifying moment in 2013 when everyone scrambled to optimize for Google’s Hummingbird? Or the collective eye-roll as yet…
Paul Dughi
Jan 2
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