STUDIO ZERO

Get Over Here: A WebApp

Its on the Internet

Late last night I saw something dumb. It…

Here I attempt to provide some clarity around what I consider the differences between Spikes, POCs, Prototypes and the MVP. Mainly so I never have to hear the phrase “Let’s just…

Comfort in Failure

VR Might go away…

Poster VR : Re-imagining the movie poster

The movie poster has come a long way. More often than not, posters suck. They lack imagination, effort, any sort of artistry and generally just want to shove the lead/s in your face with a slight blue hue. There was a time when the movie poster was a big…

Using a big brand can hurt

Too often, start-ups within large enterprises try to leverage existing brand-loyalty in order to get customers…

Dip your toes in virtual waters

There’s a huge opportunity for your business to ride the forthcoming VR/AR tidal wave. Float, swim or surf it, but don’t get swept away.

Better than usable?

Why we should be striving to produce tasty applications

Marketers are going to ruin VR, but that might be OK.