My Users Aren’t Tech Savvy and Other Excuses Founders Make

Being a startup founder is one of the hardest things a person can do. From coming up with the pitch, to raising funds, hiring a team and finding your product market fit; it can be pretty daunting and frustrating. As in many…

MVP Development — Whose Product Is It Anyway?

Ever since the book, The Lean Startup, was published in 2011, the MVP, or minimum viable product, has become a key concept for startups all around the world. You can think of an MVP as the shortest product development path to attain validation about…

Expand Your Audience with Cross Platform Apps

One of the questions I get the most from teams who are considering building mobile applications is whether to target Android or iOS first…

Agency engagements should have an exit strategy.

At Subatomic, we target longer term engagements where we have an opportunity to partner with our clients. We think this lets us deeply understand a client’s business and give deeper guidance over an auditable period of time. For us, that period…

Why you should never outsource to an agency (and when you should)

During my time as a product and engineering leader in startups, I adhered to one belief pretty closely — “Never outsource to a development shop.” This might seem like a pretty shocking way for an agency to start a…

Building a Learning Culture — The Team Sync

Now more than ever before, startup culture moves quickly and requires fast iteration and experimentation. In order to do this effectively, learning has to be baked into the culture at a deep level. You have to be able to try things, fail and recalibrate…