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The Subvrsive Collection
Thoughts on VR, AR, and immersive innovation.
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AR for Product Packaging: What Brands Need to Know
AR for Product Packaging: What Brands Need to Know
Your packaging is often the first experience someone has with your brand. But even if they’ve already interacted with your products and…
Fiona Hutcheson
Nov 14, 2019
Experiential Marketing: Six Best Practices for VR & AR Event Activations
Experiential Marketing: Six Best Practices for VR & AR Event Activations
As 2019 winds down, most brands are already well into planning for 2020 and the upcoming spring conference season. Because it takes…
Ivana Coleman
Oct 31, 2019
Latest
Deepfakes: The What, How, and Why Behind This Advancing Tech
Deepfakes: The What, How, and Why Behind This Advancing Tech
Today, most people know you can’t always trust a digital photo. Since the dawn of Photoshop, it’s become exponentially easier to…
Chris Furgason
Aug 26, 2019
4 Questions to Ask Before You Invest in VR for Training
4 Questions to Ask Before You Invest in VR for Training
A Black Friday brawl between customers, a grieving student, a bank robber, a failing plane engine, a damaged oil rig — some scenarios are…
Gezim Drenova
Aug 1, 2019
The Definitive Guide to Augmented Reality for eCommerce
The Definitive Guide to Augmented Reality for eCommerce
INTRODUCTION
Austin Mace
Jul 16, 2019
6 Ways Successful Brands are Leveraging Immersive Tech
6 Ways Successful Brands are Leveraging Immersive Tech
Immersive technology offers brands seemingly unlimited potential for connecting with audiences through unique, memorable and highly…
Ivana Coleman
Jul 15, 2019
Transforming Retail: Augmented Reality Retail Solutions
Transforming Retail: Augmented Reality Retail Solutions
Over one billion smartphones now support Augmented Reality. And the new technology, which displays digital information over real-world…
Fiona Hutcheson
Aug 28, 2018
Augmented Reality Marketing: 4 Proven Ideas for Your Brand
Augmented Reality Marketing: 4 Proven Ideas for Your Brand
Augmented reality marketing is fundamentally changing the way brands interact with their audiences. And for good reason. Augmented Reality…
Fiona Hutcheson
May 31, 2018
ACL: Backstage featuring Father John Misty — Watch Now!
ACL: Backstage featuring Father John Misty — Watch Now!
A brand new episode of ACL: Backstage featuring Father John Misty just dropped today!
Fiona Hutcheson
Jan 4, 2018
Get Festive with the SubVRsive Snapchat Holiday Hunt
Get Festive with the SubVRsive Snapchat Holiday Hunt
Christmas came early for all of us here at SubVRsive! Last week, Snapchat announced that they’re opening up their platform with the…
Subvrsive Staff
Dec 19, 2017
Austin City Limits Backstage Premieres 11/16
Austin City Limits Backstage Premieres 11/16
We recently teamed up with Google, Apple Music, and the fine folks at ACL to create a VR music experience that we’re incredibly proud of…
Fiona Hutcheson
Nov 10, 2017
Announcing Project Orator: Public Speaking in VR
Announcing Project Orator: Public Speaking in VR
Howdy, folks. Today we’re happy to announce another project we are currently incubating at XR Labs.
Subvrsive Staff
Aug 10, 2017
Want to Talk VR at SXSW? We Need Your Votes!
Want to Talk VR at SXSW? We Need Your Votes!
Hey, SXSWers — it’ PanelPicker time! We’ve submitted five panels for next year’s show featuring some of the most interesting and…
Fiona Hutcheson
Aug 8, 2017
Announcing Project ASL: American Sign Language in Mixed Reality
Announcing Project ASL: American Sign Language in Mixed Reality
Hi, I’m Ian — the head of XR Labs here at SubVRsive. The work we do in XR Labs involves a lot of exploring. We test out many things, we see…
Ian Villamin
Jul 17, 2017
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