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How playbooks can help ensure perfect customer onboarding in a SaaS business?

How playbooks can help ensure perfect customer onboarding in a SaaS business?

“A perfect onboarding is the first step to retention” It costs almost 5–25 times more to acquire a new customer than to retain one. Thus it…
Go to the profile of Payal Ghosh
Payal Ghosh
‘FAIR’ framework to analyze 7 Different types of SaaS Customer Churn!

‘FAIR’ framework to analyze 7 Different types of SaaS Customer Churn!

Churn is the greatest evil for a SaaS business. And if that evil is not taken care of, it becomes a problem for the entire business growth…
Go to the profile of Sruti Satish
Sruti Satish
‘Moments of Truth’ in Customer Success

‘Moments of Truth’ in Customer Success

How important do you think defining a customer journey could be? For me, the answer is “very much!” The reason is until and unless your…
Go to the profile of Sruti Satish
Sruti Satish
Why is Customer Retention important for SaaS business?

Why is Customer Retention important for SaaS business?

David Skok, “serial entrepreneur” turned venture capitalist has written that he believes the second-most-common reason start-ups fail is…
Go to the profile of Payal Ghosh
Payal Ghosh
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