Open in app
Sign inGet started
Latest Stories
When do cannabis brands need to rebrand?

When do cannabis brands need to rebrand?

Staying relevant requires constant work at the brand level. Sometimes it’s evolutionary. Sometimes revolutionary.
Go to the profile of Jim Worlund
Jim Worlund
To stick in your customer’s head, you must first understand how they think.

To stick in your customer’s head, you must first understand how they think.

Consumer targeting and segmentation are at the heart of good brand building & provide a focus for all marketing activities.
Go to the profile of Jim Worlund
Jim Worlund
Implicit codes for cannabis design

Implicit codes for cannabis design

What is your brand actually communicating?
Go to the profile of Jim Worlund
Jim Worlund
Stay in your lane BDS, this report is full of sh*t.

Stay in your lane BDS, this report is full of sh*t.

Yes, flower is a commodity. So are tobacco, cocoa, coffee, vodka, and water. A well-managed brand can absolutely differentiate.
Go to the profile of Jim Worlund
Jim Worlund
About Super Dope BrandsLatest StoriesArchiveAbout MediumTermsPrivacyTeams