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About
Sutherland Labs
Stories driven by curiosity to improve everyday experiences
Note from the editor

We use ethnographic techniques, usability testing, and an array of UX methodologies to understand customers — what they say, think and do. Our research insights help brands remove the pain points in a customer journey and make the most of digital and non-digital channels.

Editors
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Sutherland Labs
We design and run bespoke user experience strategy, research, and design for major brands to help them understand the end-to-end customer experience.
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Gemma Wisdom
Editor, marketer, communicator, on all things experience design, design thinking and UX. Director at Sutherland Labs.
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Writers
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Mark Brady
UX researcher, cyclist, bassist, person
Go to the profile of Gemma Wisdom
Gemma Wisdom
Editor, marketer, communicator, on all things experience design, design thinking and UX. Director at Sutherland Labs.
Go to the profile of ANTON
ANTON
Photographer / Founder of Photographers Dining Club / Producer of 'Analogue Tribes' short films.
Go to the profile of mark brady