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Sutherland Labs

Stories inspired by curiosity to improve everyday experiences

Labs Lessons: Conducting Research with Children — Sutherland Labs

Labs Lessons: Conducting Research with Children — Sutherland Labs

When we first published ‘ Tips for conducting research with children ‘ in 2018, we were witnessing a surge in access to tablets and…
Go to the profile of Jessica McDonald
Jessica McDonald
Feb 10
Marketing During COVID-19: A Human Centric Approach — Sutherland Labs

Marketing During COVID-19: A Human Centric Approach — Sutherland Labs

Marketing, like many other business operations, had to make a drastic shift since the outbreak of the global pandemic. As people in many…
Go to the profile of Jessica McDonald
Jessica McDonald
Nov 25, 2020
Top Reasons Users Don’t Check Out (And How to Design For Them) — Sutherland Labs

Top Reasons Users Don’t Check Out (And How to Design For Them) — Sutherland Labs

With Thanksgiving and Black Friday upon us, we surveyed our designers for the top factors impacting checkout conversions. Drawing on their…
Go to the profile of Jessica McDonald
Jessica McDonald
Nov 23, 2020
Remote Testing for Mobile Devices — Sutherland Labs

Remote Testing for Mobile Devices — Sutherland Labs

By Mark Brady
Go to the profile of Jessica McDonald
Jessica McDonald
Nov 18, 2020
A Family Affair: Implications for Streaming Service Recommendations — Sutherland Labs

A Family Affair: Implications for Streaming Service Recommendations — Sutherland Labs

By Simon Herd
Go to the profile of Jessica McDonald
Jessica McDonald
Oct 13, 2020
Design That Inspires: Lockdown Products — Sutherland Labs

Design That Inspires: Lockdown Products — Sutherland Labs

By Kimia Abbassian
Go to the profile of Jessica McDonald
Jessica McDonald
Sep 29, 2020
Bringing Service Design Concepts to Life — Sutherland Labs

Bringing Service Design Concepts to Life — Sutherland Labs

In our last post, we learned to reframe our perspective and recognize that products, whether physical or digital, are often part of a…
Go to the profile of Jessica McDonald
Jessica McDonald
Sep 16, 2020
Surprise, Your Product is Likely a Service! — Sutherland Labs

Surprise, Your Product is Likely a Service! — Sutherland Labs

In a short space of time, COVID-19 has left a marked impact on organizations around the world. With business in a state of flux, it’s…
Go to the profile of Jessica McDonald
Jessica McDonald
Aug 17, 2020
The Food Delivery App Experience During COVID 19–10 Key Lessons — Sutherland Labs

The Food Delivery App Experience During COVID 19–10 Key Lessons — Sutherland Labs

By Simon Herd
Go to the profile of Jessica McDonald
Jessica McDonald
Jul 30, 2020
Remote Research: 10 tips to keep observers engaged — Sutherland Labs

Remote Research: 10 tips to keep observers engaged — Sutherland Labs

By Simon Herd
Go to the profile of Jessica McDonald
Jessica McDonald
Apr 19, 2020
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