I’m a dad, day-dreamer, and Experience Design Leader. For the last 15 years, I worked with a wide range of start- ups & large businesses in Europe, Israel and the US in an interdisciplinary manner to break down complex problems and conceive of simple elegant solutions. I thrive on working with cross-functional teams and on managing stakeholders at any level. I have a track record of shaping integrated & effective product and UX processes. I am experienced working with very agile & lean teams, traditional user-centred design processes, and anything in between. I’m a keen proponent of using a combination of qualitative and quantitative research methodologies combined with user metrics to effectively translate user needs into delightful product experiences. I hold a PhD in Human-Computer Interaction at UCL, where I was also teaching fellow for interaction design.