The Startup Founder’s Guide to Analyst Firms

As you get started on your influencer relations strategy, you’ll need to figure…

Getting Your Startup in Front of Industry Analysts

Why Your Startup Needs an Analyst Strategy

The prospect took months to agree to a proof of value for your startup’s product. You…

Measuring the Impact of Your Influencer Relations Program

Request a Briefing With An Analyst

This page contains a collection of links to book briefings with IT analysts. Before making the…

Your Core Influencer Left For Your Competitor — Now What?

Launching Sway for Startups

Since leaving my role as an industry analyst at Gartner, I’ve spoke with dozens of early stage startup…

When Founders Should Engage with Industry Analysts