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Sweet Pricing
Dynamic Pricing for Mobile Games and Apps
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How Dynamic Pricing Uses Machine Learning to Increase Revenue
How Dynamic Pricing Uses Machine Learning to Increase Revenue
Machine learning is the technology behind any sophisticated dynamic pricing algorithm. These algorithms make optimal pricing decisions in…
Brendon Boshell
Feb 15, 2017
Super Bowl Ads Included 3 Mobile Games: How Can They Afford It?
Super Bowl Ads Included 3 Mobile Games: How Can They Afford It?
This year’s Super Bowl commercials included 3 freemium mobile games, with Evony, Mobile Strike and World of Tanks competing for attention…
Brendon Boshell
Feb 6, 2017
The App Store Gold Rush: Why Monetization Is More Important Today
The App Store Gold Rush: Why Monetization Is More Important Today
In 2008, Steve Demeter claimed the App Store was suffering from market oversaturation. At the time, there were 6,000 apps available and…
Brendon Boshell
Jan 23, 2017
App Store and Brexit: Why Developers Need Control of Price Changes
App Store and Brexit: Why Developers Need Control of Price Changes
On Tuesday, Apple announced that they were updating the prices of apps and in-app purchases on the App Store. If developers choose to take…
Brendon Boshell
Jan 20, 2017
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