syfte blog

What is a Design Sprint and should you be running them?

First appeared on Firebrandtalent blog.

Design sprints. Everybody’s doing them. When run correctly, they are amazing for de-risking business cases ensuring concepts are desirable to customers, technically…

NN/g Sydney Conference Review

UX professionals attending a UX conference (especially one bearing the names of Jakob Nielsen and Don Norman) are going to expect nothing less than thoughtful, useable design at every touch point. Ironically, the NN/g UX conference lagged at several intersections, with…

How Netflix deal with big data

Satya Kunapuli, head of data engineering and analytics at Netflix, recently visited Australia. He shared how his team works with large-scale data processing to power machine learning algorithms. Their extensive use of data to test, learn and iterate supports paid media…

The ultimate intranet design journey for happy employees/customers

How user experience designers can navigate common hazards in intranet design

Chatbots versus Live Agents

First published on Firebrand Talent Blog

Can customers have a meaningful conversation with a company robot?

In my world of customer experience design, there is a lot of talk currently around Chat Bots and conversational user…

Is the future ‘channel-less’ design

Most companies are still in a legacy multi-channel service delivery mode, with clunky experience within individual channels, let along across them. The good news is that many have recognised the importance of good customer experience and looking to change it.

Do you really need to make an app?

When the iOS App Store launched in 2008 and the app craze took hold, businesses have been developing mobile applications with the same frenzy observed throughout the 90s and 00s, at the advent of the Web.

As we approach the 10 year…

I had a ‘crack’ at Virtual Reality and this is what I learnt…

I’ve been wanting to experiment with virtual reality for a while now but have always seemed to use the excuse that I can’t find an easy, inexpensive way to get started.

Embracing digital is the antidote to disruption for retailers

First published in Marketing Mag in February 2017

Australia’s retail industry has just taken another direct hit, with another two fashion retailers, Herringbone and Rhodes and Beckett calling in…