TL;DR

Interested in the power of imagery?

Notice all the email designs, lately, using geometric shapes? You’re not alone. Litmus put out an interesting article that sums it up. Every year, there’s a new ‘fashion’ for email design- this article explains why these shapes are so popular, and how you can make…

Track your sending reputation — and why it matters

We found a helpful list of tools that help track your sending reputation. If you haven’t been keeping effective track of your own reputation, it may be worth your time to take a look at them.

3 ways to embed images in your emails.

We found another great article from SendGrid. This one shares 3 ways to embed images in your emails.

TL;DR

Embedding images is tricky, and often runs into errors- especially with Gmail and Yahoo! Mail receivers…

The main reasons emails end up in spam

The spam folder is always a deadly no-man’s-land for your promo emails. Sometimes, the deliverability is tricky- you’ll check your metrics and see that you’re ending up in spam… And, have no idea why. This article from Sendgrid sheds some light on the main…

Making sure your email gets opened

AWeber, a blog that delivers great email marketing content, recently wrote an article titled “9 Simple Strategies This Dog Training Business Uses to Get 70 Percent Open Rates”. Considering how important it is that your emails get opened, we wanted to share it with you…

Connect with your audience in the COVID-19 era

When searching out the best new articles, we came across Iterable’s new article titled “The Best Examples of Brand Empathy Right Now”. Considering just how relevant it is to our current nation and world climate, it is absolutely relevant to our…

What kind of messages are YOU sending?

MarketingProfs is a great blog to visit whenever you are looking for some inspiration or motivation. Their recent article, titled “COVID-19 and Email Marketing: What to Do When Reopening Is on The Horizon”, helps businesses know how to handle the pandemic…

There’s more to reputation than simply how you’re viewed!

Throughout quarantine, you’ve hopefully had extra time to read. Check out this great article from Vero, titled “How to Track and Manage Your Email Reputation”. You’ll learn about how your reputation determines how many people open…

Key advice to keep your business alive

The last few months have been a struggle for small businesses, but DotDigital hasn’t ruled you out yet. Their recent article, “All the Best Marketing Resources This Month”, will help you navigate the COVID-19 crisis and help you keep your business alive.