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Event networking: meeting the audience expectations

Event networking: meeting the audience expectations

If a couple of years ago the principal reasons for attending events were mostly educational, nowadays networking and interaction with the…
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Why, How and What? Audience engagement in action

Why, How and What? Audience engagement in action

Today, it seems the event industry is mostly talking about audience engagement and ways of increasing it. However, only a few are asking…
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The ever shortening attention span. Are attendees affected?

The ever shortening attention span. Are attendees affected?

It will take you approximately 7 minutes to read this article. However, taking into account the fact that the human attention span in…
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Creating engaging meetings: inform, educate, entertain through event tech

Creating engaging meetings: inform, educate, entertain through event tech

In pursuit of results, events are changing and adapting to capture the ever shortening attention span of the modern attendee. Organisers…
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Sponsorship as a partnership

Sponsorship as a partnership

Sponsorship seems to retain its position as one of the most effective marketing tactics. This is clearly seen by looking at the growing…
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Why less is more when it comes to event technology

Why less is more when it comes to event technology

Every action has an opposite reaction or, in other words, if you push something it may push back. This, of course, is a very simplified…
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Attendees’ engagement matters. From ROI to ROE

Attendees’ engagement matters. From ROI to ROE

It is difficult to underestimate the advantages of live events as marketing channels. Events facilitate communication between brands and…
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Event Tech: key features — Content Sharing

Event Tech: key features — Content Sharing

According to the Decision to Attend Study the primary drivers that influence event attendance are education and networking. More than 90%…
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The power of visual content or why live scribing is the future of events

The power of visual content or why live scribing is the future of events

Visual content is everywhere. We often do not pay attention to the amount of information we process visually. However, according to the…
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How to avoid wireless connection problems at your next event

How to avoid wireless connection problems at your next event

These days all event attendees expect fast and stable wifi connection. Therefore, whether you are organising a small conference for a few…
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