Microcopy & UX Writing

I’m a freelance Copywriter/UX writer in the making. I’ve been stuck in the Medium Maze for some time, reading UX writing article after…

An intergenerational case study featuring an adorable grandma

Case Study: How integrating multi-channel communication can eliminate communication boundaries and improve our Airbnb experience.

People don’t read online. You’ve probably heard it before and here I am, saying it again. And you’ve probably have difficulty applying that…

Our content strategy at the Mastercard NYC Tech Hub.

Or, Christoph Niemann’s Guide to Meeting Audience Needs

You hired a web design firm to create a new site or app for your company. Everything is ready — site structure, design, layout…

Why I Went to Confab 2017

Facebook Insights frustrate me.

5 Ways to Spot a Sh*tty Consultant

According to The Information Architecture Institute, Information Architecture is “the practice of deciding how to arrange the parts of…

Re-Designing IA for the Singapore Polytechnic

When users complain that digital products are confusing, development organizations often bolster training programs and help systems. In…

Supposedly you have been asked to assess the impact of your brand’s messaging, an educational program sponsored by the government, or…

As more and more companies place a stronger focus on a customer-centric approach, optimizing the customer experience has never been so…