When it comes to creating a successful B2B digital marketing strategy, your website acts as the hub for all marketing efforts. It’s vital for the website to create an inviting presence that effectively meets the needs of your visitors. At the same…

The B2B decision making process is rapidly changing as millennials advance into positions of authority. As reported by a Google study, the percentage of B2B researcher positions held by millennials rose from 27% in 2012 to 46% in 2014, and is…