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Taplytics Types

Words and ideas from the creators of simple mobile optimization.

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The mobile slip-ups costing companies millions of dollars

Are you making any of these?

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Inside VarageSale’s Product Management Playbook

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5 Ways To Generate Experiment Ideas That Can Help Move the Meter

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How to Build an A/B Testing Culture from Scratch

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7 Reasons Why You SHOULDN’T A/B Test In-House

To build in-house or not to build, that is the question.

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Why is Transavia Winning the CRO Game?

Take a look at their testing mindset, process, and internal…

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Lessons Learned From Guichê Virtual

Here at Taplytics, we’re excited to launch an interview-based series focused on several industry…

Jenny Zhang in Taplytics Types

How Booking.com A/B Tests like Nobody’s Business