Why do good brands fail?

Do you remember that cosy café, around the corner, that you used to visit almost every day and made excellent…

Marketing, Branding & Design Trends 2018

The year 2017 brought many changes in business. We should see what awaits us in 2018. Let’s take look at the future of marketing, branding, design.

1. Brands — a strategic approach

4 lessons brands should learn from Vladimir Zelenski’s success in elections

1. It’s easy to mistake…

Eșecul eCommerce în era eCommerce

Cum a evoluat eCommerce-ul în primele săptămâni de pandemie. 
Acest articol reflecta situația de la data publicării, 10 Aprilie 2020.

Printre primii care s-au bucurat de carantina “globală” au fost entuziaștii…

Age of the Silent Brands

3 tips for streamlining your communication strategy

“McAdidas” — the paradox that makes sense

Do you know what’s to like about this collaboration? That it makes sense.

How eCommerce failed in the eCommerce era

How eCommerce evolved in the first few weeks of the pandemic.
This article reflects the…

Hârtia igienică, diamantele, criza și brandingul

Cumpărăturile de panică

How GDPR encourages businesses to become brands