Å famle i blinde

Dette er en historie om hvordan vi skapte UX-verktøyet Task Analytics. Ja, i stedet for å famle i blinde.

Completion rate 99% — October update

Tl;dr: We have rebranded, launched our new website, our new admin panel, and we’ve been experimenting with physical touchpoint devices at Webdagene.

October turns into November and winter is certainly coming here in Norway, where I’m…

Why behavioural web analytics is not enough

For a decade we have put our trust in the now-mammoth Google Analytics and similar tracking-based web analytics software. We’ve learnt so much about our customers interaction with our websites that we can guide them towards the actions we want them to…

How we work as a distributed company

Task Analytics is a distributed company with 4 employees in Oslo, 1 in Bergen, 2 in Colombo, 1 in New York and 2 in Boston. I’m sure that in 6 months time we will have added more locations to that list. Some of us have never even met in person (yet). There are…

Bringing Intent to your Web Analytics

Capturing Intent of your users to drive the Digital Experience

Introducing our new filters

We are thrilled to announce a complete rethink and overhaul of our…

Quantifying the Value of Completion Rate

A Simple Framework for Estimating Business Impact

Understanding Task Analytics

If you ask us you will hear that Task Analytics is the most important analytics tool you’ll ever have. But how can we make such a bold claim? Let’s start with a short story.

Meet Johanna. Johanna is looking at a hotel website to book a room for a…

Go compare

Exciting news — now you can compare different segments and periods in Task Analytics.

This answers important questions like:

• Did our redesign improve the completion rate on our site?

November update

November flipped into December so fast we forgot to publish this November update by an extra week! We were too busy building Task Analytics to pause for writing. I guess thats neither good nor bad …