Alone Together: Companionship in a Solo World

I. A Solo World

Top 5 Pre-Trends for 2018

Part vision, part research, part expert interviews, each Pre-Trend is rooted…

Zero Out

“We live in an age of noise. Silence is almost extinct. You must create your own.”

— Erling Kagge, author of Silence in the Age of Noise

Pings, dings, things. More, constant, newer. Brighter, faster, shoutier.

My Funny Valentine

Michelle Gilson, Head of Strategy TBWA London

As Valentine’s day rolls around this year, I have zero FOMO of being in a romantic relationship. Why? Because culture has been feeding me the truth about relationships for some time now. Some…

5 Provocations on Mental Health

1. Vulnerability Is The New Strength

We’re reclaiming perceived weakness as strength as mental health comes out of the closet to become the centerpiece of our personal brands. Frank discussions of mental states are taking hold across media touch…

Get Mild

The rite of passage for youth used to be about going wild. Today they “Get Mild.” In their free time, individuals embrace leisure defined by…

Rachel Hollis, Jordan Peterson and Tough Love Self-Help

Two of 2018’s best-selling books, Girl, Wash Your Face by Rachel Hollis and 12 Rules for Life by Jordan Peterson, have a lot in common. In fact, at their core they seem to offer the same message: your life is your responsibility and…

SXSW Feature: Brad Zeff

At SXSW ’19 Backslash led a panel called “Wacko World and the Rise of Memelord Brands.” The discussion honed in on a…

SXSW Feature: Amelia Hall

At SXSW ’19 Backslash led a panel called “Wacko World and the Rise of Memelord Brands.” The discussion honed in on…

SXSW Feature: Ka5sh

At SXSW ’19 Backslash led a panel called “Wacko World and the Rise of Memelord Brands.” The discussion honed in on a trend…