This post is in continuation to our post where we have written how we use Snowplow for tracking events.
Background
First things first, the most important and time consuming part of creating a recommendation engine is data collection. If you still haven’t been able to figure that part out…
POPxo has always been a data-driven company. We have kept an eye on data to check what’s working for us and what’s not. Since the inception of POPxo in 2013, the Data Engineering and Analytics team have worked together to answer complex questions…