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Top Stories published by Big Ideas in April of 2024
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2024
April
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Texas McCombs
in
Big Ideas
Apr 30
To Protect Brands, Immunize Consumers Against Bad News
Exposing customers to hypothetical negative…
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1
Texas McCombs
in
Big Ideas
Apr 3
To End Multinational Tax Dodging, Global Coordination Is Key
When a country cracks down on corporate…
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March 2024
May 2024
About
Big Ideas
Faculty research and insights from Texas McCombs
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Tags
Global Minimum Tax
Policy Making
Multinational Corporation
Global
Taxes
Measurement Effect
Purchase Intention
Customer Behavior
Customer Loyalty
Brand Defense
Editors
Texas McCombs
Writers
Jeremy Simon