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About Texas McCombs
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Big Ideas
Faculty research and insights from Texas McCombs
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Apps
Texas McCombs
in
Big Ideas
Jun 11
Apps Get Better When Developers Diversify
When software companies develop for multiple platforms…
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2
Texas McCombs
in
Big Ideas
Oct 17, 2018
To Boost App Sales, Reconsider the Free Versions
Most mobile apps entice new users with free versions…
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1
Texas McCombs
in
Big Ideas
Sep 18, 2018
How One App’s Buyout Can Boost Competitors
When Facebook bought Instagram, competing apps were expected to vanish. Instead, some actually gained users.
Based on the research of Ashish
…
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