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About Texas McCombs
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Marketing
Big Ideas
Faculty research and insights from Texas McCombs
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Marketing
Texas McCombs
in
Big Ideas
May 28
Marketers Can Manage ‘Feature Creep’
When consumers feel intimidated by too many features in a…
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1
Texas McCombs
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Big Ideas
May 21
To Combat Loneliness, Buy Experiences, Not Things
Spending on experiences boosts social connection…
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10
Texas McCombs
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Big Ideas
Feb 15
Why People Hate to Wait
A need for goal closure underlies frustration with waiting
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6
1 response
Texas McCombs
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Big Ideas
Aug 2, 2023
New Research Tool Works When Control Groups Won’t
Where randomized experiments aren’t possible…
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1
Texas McCombs
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Big Ideas
Jun 21, 2023
Phone Lines of Connection
First-of-its-kind study examines phone communications’ web of social…
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Texas McCombs
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Big Ideas
Dec 19, 2022
12 Business Lessons We Learned in 2022
Social sharing leads to false expertise, attractive auditors
…
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11
1 response
Texas McCombs
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Big Ideas
Sep 21, 2022
Female Execs Hone Customer Strategy
Women in leadership boost customer satisfaction and financials —…
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Texas McCombs
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Big Ideas
Aug 30, 2022
I Share, Therefore I Know
Sharing articles on social media, even when we haven’t read them, can lead
…
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65
3 responses
Texas McCombs
in
Big Ideas
Aug 18, 2022
A Little Good Goes Farther Than You Think
People are touched by small kindnesses and led to greater
…
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61
2 responses
Texas McCombs
in
Big Ideas
May 12, 2022
Reached Your Entrepreneurial Limit? Hire a Marketer
New research shows marketing specialists drive
…
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1 response