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About Texas McCombs
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Big Ideas
Faculty research and insights from Texas McCombs
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Texas McCombs
in
Big Ideas
May 28
Marketers Can Manage ‘Feature Creep’
When consumers feel intimidated by too many features in a…
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1
Texas McCombs
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Big Ideas
Jun 25, 2021
9 Research-Based Revelations About Multitasking
Think you’re great at completing multiple tasks at the
…
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Texas McCombs
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Big Ideas
Sep 17, 2012
Red Wine, Soap Operas, and Other Surprises Await Travelers in the Arab World
Despite unsettling…
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