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About Texas McCombs
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Big Ideas
Faculty research and insights from Texas McCombs
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Reputation
Texas McCombs
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Big Ideas
Apr 8, 2021
Sorry, Siri: Drawbacks to Algorithms Sounding Too Human
In online marketing, consumers more readily forgive algorithm errors — unless the algorithm pretends to be human.
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Texas McCombs
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Big Ideas
Jan 12, 2021
Companies Take Risks When Making Secret Political Contributions
‘Covert’ sponsorship of an embattled…
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Texas McCombs
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Big Ideas
Sep 29, 2020
Why You’re Unlikely to Hear About a Company’s Bad Behavior
Oil spill repeat offenders less likely to receive attention, new research shows.
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Texas McCombs
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Big Ideas
Oct 12, 2018
Improve Your Company’s Social Reputation, and Investors Will Notice
There’s good news for firms with…
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