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About Texas McCombs
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Big Ideas
Faculty research and insights from Texas McCombs
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Texas McCombs
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Big Ideas
Aug 23, 2018
In E-commerce, Trust is More Crucial than Price
Facebook’s tribulations demonstrate what can happen when a firm loses its users’ trust. New research finds key ingredients to creating trust among online…
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Texas McCombs
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Big Ideas
Apr 20, 2018
Less is More
For consumers who aim to shop based on their values or political beliefs, deciding what products are safe to buy isn’t easy.
By Jeremy Simon
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98