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The 31.5 Guy
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The Back-of-the-Dresser principle in Design
The Back-of-the-Dresser principle in Design
We all need to apply excellent design and development to all aspects of a product — by treating all invisible areas as visible.
Rounak Bose
Jun 21, 2021
Biophilia Effect — the power of Greens
Biophilia Effect — the power of Greens
There’s a reason why apartment complexes today, advertise plenty of greenery in and around them.
Rounak Bose
Jun 6, 2021
The Attractiveness Bias & Baby-face Bias
The Attractiveness Bias & Baby-face Bias
These are as real as laws of physics.
Rounak Bose
May 25, 2021
Telling stories through Archetypes
Telling stories through Archetypes
They’re the reason you associate Michael Jordan and Tiger Woods with Nike, and rough-and-tough outlaws with Harley-Davidson.
Rounak Bose
May 16, 2021
Anthropomorphism in Design
Anthropomorphism in Design
Coca Cola bottles have been evolving for over a century now. But the curvier and hourglass-shaped bottles stand out among the other ones.
Rounak Bose
May 10, 2021
Understanding Affordances
Understanding Affordances
When using a screwdriver, do you hold the metallic end, and use the rubber grip to tighten a screw?
Rounak Bose
Apr 25, 2021
The Aesthetic-Usability effect
The Aesthetic-Usability effect
Things that look good and pretty to us, are more likely to be tried, to be accepted, to be displayed, and even to be repeatedly used.
Rounak Bose
Apr 19, 2021
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