The Adam Monago Collection

Who Needs TV When You Have Facebook Live?

Are we sitting on the edge of a new model for how people use Facebook to communicate…

The Smell of Smoke After Fireworks

I hope everyone enjoyed a safe and relaxing 4th of July weekend. We had a great time visiting with…

The Rise and Resurrection of LinkedIn

Thoughts on the Microsoft-LinkedIn acquisition

Last week the world was surprised with Microsoft’s announcement that it would acquire the company for a price well above its recent share price. This was met…

Natural Language Processing and SEO

As you know, I have a strong interest in the future of search. This is particularly true of new software developments that help people find what they are looking for. I recently had an opportunity to write a piece for the TrackMaven Marketing Blog on natural language…

Pastures New

Today I’m breaking from my typical routine of writing about digital marketing and strategy trends to talk a bit about a big personal milestone. It is with much excitement that I share the news of some big changes for me and my family: I have left ThoughtWorks to head for new pastures.

When Brand Messaging Misses The Mark

Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar “Welcome to Wellness” tagline is followed by a listing of items on sale, specifically: chips, soda, ice cream and…

Best Practices for Adaptive Software Teams

Software teams, in the broader sense, are complex adaptive systems. They live within organizations populated by many actors, influenced by the methods, practices and behaviors that coexist with them. Most of all, they have the capability to learn and…