Selecting the optimal prototyping tool

It’s important to know your goals with prototyping in order to determine which tool best…

Designing a Conceptual Model

Designers love systems. We love creating architectures to organize features, wireframes to provide access to functionality, and flows to provide a sense of navigation. We create guidelines and principles to ensure consistency across screens, platforms, and versions. We document…

Join the Conversational Interface

For the past six months, The Artificial has been designing an app for a product that doesn’t already…

Why we won’t sketch in Sketch

We all felt the pressure to design flat, boxy interfaces without…

Selecting the optimal prototyping tool (Part 2)

The Apple Watch is a beautiful and powerful piece of hardware accompanied by incredibly useful software. Now running software on its third iteration, it’s time to make the beauty of…

A Connection Flow Analysis

Written at The Artificial along with Ariane Garoff

Designing Service

Dear Schiphol,

Like many of my Dutch friends, I recently had a bad experience with Schiphol Airport. Unlike many of their experiences though, it wasn’t because of the long lines or the disorganization caused by construction. It was because of two aggressive employees…

How I learned to embrace familiarity

During the past year, I’ve learned an incredible amount from working at The Artificial, a digital product design agency based in Amsterdam. New processes, terms, and techniques have transformed me into a more user-focused designer, but the pivotal moment in my…

Creating a design test for prospective candidates

For a single design position, it’s not unusual to look through a hundred candidates’ portfolios and résumés just to get to five interviews. Even with strong candidates, making the step from serious candidate to full-time hire can still be an…