Selecting the optimal prototyping tool

It’s important to know your goals with prototyping in order to determine which tool best…

Designing a Conceptual Model

Designers love systems. We love creating architectures to organize features, wireframes to provide access to functionality, and flows to provide a sense of navigation. We create guidelines and principles to ensure consistency across screens, platforms, and versions. We document…

Join the Conversational Interface

For the past six months, The Artificial has been designing an app for a product that doesn’t already…

Why we won’t sketch in Sketch

We all felt the pressure to design flat, boxy interfaces without…

Selecting the optimal prototyping tool (Part 2)

The Apple Watch is a beautiful and powerful piece of hardware accompanied by incredibly useful software. Now running software on its third iteration, it’s time to make the beauty of…

Creating a design test for prospective candidates

For a single design position, it’s not unusual to look through a hundred candidates’ portfolios and résumés just to get to five interviews. Even with strong candidates, making the step from serious candidate to full-time hire can still be an…

Designing Service

Dear Schiphol,

Like many of my Dutch friends, I recently had a bad experience with Schiphol Airport. Unlike many of their experiences though, it wasn’t because of the long lines or the disorganization caused by construction. It was because of two aggressive employees…

Five Things to Avoid Saying

Whether you are a consultant working with a client, a designer trying to integrate with a team of developers, or a creative director managing teams made mostly of designers, working with other humans can be messy or magical depending on the communication. Saying the right thing…