The Attention Council

Promoting the use of attention metrics to create incentives that align all stakeholders in the media and advertising ecosystem.

Dan Federman in The Attention Council

Oct 17, 2021

The Attention Council Appoints Andy Brown as its First CEO; Becomes Membership Organization

Fall Benchmark Survey with ARF to Provide Latest Insight into Industry Adoption of Attention

Yan Liu in The Attention Council

Mar 22, 2021

TAC Welcomes New Board Members Sorin Patilinet of Mars and Paolo Provinciali of Anheuser Busch

Dan Federman in The Attention Council

Mar 16, 2021

The Attention Council Whitepaper Reveals Best Practices for Activating on Attention Data

Yan Liu in The Attention Council

Jul 22, 2020

Inside the TAC Attention Survey

Eye-opening findings surfaced during The Attention Council’s June Summit, reinforcing viewer attention…

Marc Guldimann in The Attention Council

Jul 15, 2020

The Attention Council June 2020 Summit Recap

The third Attention Council event — TAC June Summit (technically the July Summit for our colleagues in Australia) was our first digital-only event. Over 170 individuals representing brands, agencies, publishers, and researchers gathered online for…