Homepage
Sign in
Get started
THE BRIDGE
A crossroad between Technology, Business and Design
All Stories
Technology
Business
Design
📬 SUBSCRIBE TO THE BRIDGE!
Follow
Latest
Before Smart Phones we had boundaries
Before Smart Phones we had boundaries
Now everything seems to be urgent, just because we can…
Joseph Emmi
Sep 10
It doesn’t matter what you do — If you’re not talking to users, you’re building for yourself.
It doesn’t matter what you do — If you’re not talking to users, you’re building for yourself.
And why so many companies still struggling to get things right and wondering ‘why?’
Joseph Emmi
May 17
Accessibility Scotland 2018
Accessibility Scotland 2018
A great day and some views and issues around voice interfaces
Joseph Emmi
Nov 17, 2018
Corporate instant gratification
Corporate instant gratification
Focus on the problems that really matter
Joseph Emmi
Nov 15, 2018
How does success looks like?
How does success looks like?
One of my go-to questions, but not everyone seems to get it
Joseph Emmi
Nov 5, 2018
Do most people truly care about privacy? Maybe not…
Do most people truly care about privacy? Maybe not…
Facebook Portal and the world we live in
Joseph Emmi
Nov 3, 2018
I tried to use Safari, everything pushed me back to chrome
I tried to use Safari, everything pushed me back to chrome
I really tried…
Joseph Emmi
Oct 26, 2018
Making peace with a lost idea
Making peace with a lost idea
How the new emergency features on the Apple Watch mean a great validation for my vision, but also a deep self-reflection about execution
Joseph Emmi
Sep 17, 2018
Get the best of THE BRIDGE in your inbox every week!
SUBSCRIBE
Most Popular
At Amazon despite all the data, anecdotes still winning arguments
At Amazon despite all the data, anecdotes still winning arguments
Because context and humanity still necessary no matter how many metrics are in place
Joseph Emmi
May 7, 2018
Like it or not voice is getting into your home sooner than later
Like it or not voice is getting into your home sooner than later
One way or another…
Joseph Emmi
Apr 24, 2018
Can Augmented Reality follow the same path of Virtual Reality in the 90s?
Can Augmented Reality follow the same path of Virtual Reality in the 90s?
And what can make the difference
Joseph Emmi
Jun 8, 2017
It’s time to take our part of responsibility for Facebook’s actions
It’s time to take our part of responsibility for Facebook’s actions
After the events of Cambridge Analytica, is a lot that have been said bout the social media behemont and its now questioned practices.
Joseph Emmi
Jul 6, 2018
iPhone X, the supercar of the Smart Phone world — Price, performance, exclusivity and the future
iPhone X, the supercar of the Smart Phone world — Price, performance, exclusivity and the future
Supercars are expensive, they are fast and inaccessible to the majority, all this while providing advanced technologies that have not been…
Joseph Emmi
Sep 23, 2017
“Digital skills” or just… skills?
“Digital skills” or just… skills?
I’m currently involved in a project focused on how traditional organisations adapt to the present and prepare for the future. However, this…
Joseph Emmi
Jun 27, 2017
User experience is also a success metric for your solution
User experience is also a success metric for your solution
There are plenty of ways to measure the impact, success and obtained benefits from a project, however, in the majority of the cases, these…
Joseph Emmi
Jun 13, 2018
10 years ago the iPhone was introduced.
10 years ago the iPhone was introduced.
In my opinion, the biggest mistake companies do these days, usually big companies, no matter their industry, private or public; is that…
Joseph Emmi
Jun 29, 2017
Cars are the next Smart Phone
Cars are the next Smart Phone
Since the mass introduction of Smart Phones into our daily lives, it have become a booming market year after year, with tons of vendors all…
Joseph Emmi
Oct 4, 2017
Constraints are positive influence — It’s all about tradeoffs
Constraints are positive influence — It’s all about tradeoffs
Constraints are good, and we can actually benefit from them more than the opposite.
Joseph Emmi
Aug 1, 2017
We have too many things to charge, what if Smart Phones could charge them all?
We have too many things to charge, what if Smart Phones could charge them all?
We just simply have too many things to charge. Personal Smart Phone, work Smart Phone, personal laptop, work laptop, tablet, kindle…
Joseph Emmi
Apr 27, 2017
Give them something to think about
Give them something to think about
Planting the seeds for innovation and how you can do it too
Joseph Emmi
Apr 18, 2018
The post-Smart Phone era starts at home
The post-Smart Phone era starts at home
At this point we are clear about where things are going when it comes to home automation and voice based home assistants. So far, it not…
Joseph Emmi
May 23, 2017
Disrupting the disruptors
Disrupting the disruptors
We are definitely living interesting times, not only the lifespan of companies is getting shorter due to the fast pace of technology and…
Joseph Emmi
Aug 10, 2017
How long are we going to keep saying “card” instead of phone, every time we get asked about form of…
How long are we going to keep saying “card” instead of phone, every time we get asked about form of…
Although the financial and payments landscape has been through a lot of changes for the last couple of decades, the last one has arguably…
Joseph Emmi
Oct 31, 2017
Generational gap, communication and assumptions are the real challenges
Digital Skills are not the only challenge; communication, assumptions and the generational gap are also part of the equation, if not more…
Joseph Emmi
Jul 4, 2017
Expectations and demands are not only from customers. Employees too
Expectations and demands are not only from customers. Employees too
Expectations and demand, two words we now listen on a regular basis as the main challenges faced by every organisation when it comes to…
Joseph Emmi
Jul 27, 2017
Google Duplex, technologically amazing, ethically complex
Google Duplex, technologically amazing, ethically complex
An ethical debate that we should start to have right now
Joseph Emmi
May 31, 2018
“It doesn’t bother me” is not a great UX strategy
“It doesn’t bother me” is not a great UX strategy
If you want someone to use your app or the product you bought for them (because you think it’s great), then you should be concerned if they…
Joseph Emmi
Jul 9, 2018
Normalising facial recognition, but what if?
Normalising facial recognition, but what if?
After the introduction of FaceID on the new iPhone X and the the immediate sentiment it generated in terms of privacy, I got curious about…
Joseph Emmi
Sep 27, 2017
Beyond technology, one of the iPhone’s greatest achievement was shifting paradigms
Beyond technology, one of the iPhone’s greatest achievement was shifting paradigms
The iPhone’s 10th anniversary gave us the opportunity to contemplate how far the device and technology have come in just a decade, but…
Joseph Emmi
Jul 6, 2017
Are you the underdog and you don’t know it?
Are you the underdog and you don’t know it?
David and Goliath
Joseph Emmi
Jul 18, 2017
Google Duplex wants so save us time. What for?
Google Duplex wants so save us time. What for?
Lack of priority is the poison of modern society, and I don’t think we need an app for that.
Joseph Emmi
May 21, 2018
Tech giants struggle to retain their people, can other companies cope with it?
Tech giants struggle to retain their people, can other companies cope with it?
The length on the talent ration of tech giants of the likes of Google, Facebook, Amazon and Apple will vary depend on which study you read…
Joseph Emmi
Aug 24, 2017
One voice to rule them all, that’s what we still missing
One voice to rule them all, that’s what we still missing
I use voice technology on a regular basis, I’ve been using it since the introduction of Siri more than five years ago, but have been…
Joseph Emmi
Nov 27, 2017
About The Bridge
Latest Stories
Archive
About Medium
Terms
Privacy