The Business of Content

This audiobook studio turned The Martian into an international success

Newsrooms should enlist their reporters to sell subscriptions

Howard Stern could soon face off with Joe Rogan in the podcast wars

Why Barstool Sports pivoted to stock market trading

Why publishers struggled to grow their native advertising operations

The myth of the creator who’s an “overnight success”

Original video series are scoring some big wins on Snapchat

BuzzFeed loses its star talent to Substack

Welcome to my weekly roundup of media industry news. If you want more content like…

Hollywood’s impact on magazine journalism

In 2020, Netflix is projected to spend $17 billion on content. Disney will spend $24…