Entrepreneurial Advice Nobody Gives You

You just have to go on a journey. Vital lessons every…

Five Big Trends for Digital Communications in 2015

Observations on five things we should watch to be…

Ephemeral Media Is Not Ephemeral

Isn’t it funny in a way? Something ephemeral that looks like it’s here to stay? This is the case with…

We need data in PR

If creativity lets the PR industry down, then perhaps it’s time to bring data into…

Users are dead or why it’s time to get curious again. 

I hate users and sign-ups. I like people. 

Living Apart Together 

A New Family Dynamic

Who, What and Why are Influencers important?

Create great content, and let others do the hard work for you. Influencer marketing grows your business. Here’s how to find and define them.

Native Advertising Sucks. Content Marketing Fails.
PR Is It.

Indeed. In theory it’s a smart idea, this native advertising thingy. And it’s true in a way. As is the idea of content marketing.

Mistrust Is Fueling Online Communications

The (anyway irrational) hope, web and social media would lead auto-magically to more…

7 Tips For Writing A Press Release That Won’t Generate Coverage

It’s not that hard, really