The Dark Glass

Drawing a Line in the Sand about Content Roles

If there’s one constant in the content world, it’s that job titles are a mess.

More than words: Why writers still matter.

If you think the title of this essay sounds a little desperate, then you’re not a…

It’s the story that matters.

When I was in graduate school, getting a seemingly worthless advanced degree in creative writing, my most…

Content thinkers assemble!

Anyone who spends more than five minutes with me knows that I’m a great lover of the Marvel Cinematic Universe…

Beyond the Hero’s Journey: The power of story without all the baggage.

A legend about Ernest…

It’s time to stop calling them “stakeholders.”

Recently, Steve Gustavson, the executive creative director of the enterprise…

Five Seconds

Above them, far away, the 3 o’clock train moaned. It was a wonder they heard it, but you could always hear the train. It was relentless.

On Lovecraft, Nietzsche, Kirk, and…me

I’ve been having a discussion with myself about why I write what I do for a long time. When I…

Will the real content strategy please stand up?