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The Dark Glass
A personal magazine about creativity and content, in life and in business.
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Drawing a Line in the Sand about Content Roles
Drawing a Line in the Sand about Content Roles
If there’s one constant in the content world, it’s that job titles are a mess.
Matthew Rayback
Feb 16
More than words: Why writers still matter.
More than words: Why writers still matter.
If you think the title of this essay sounds a little desperate, then you’re not a writer. Virtually every writer I know working in…
Matthew Rayback
Nov 21, 2019
It’s the story that matters.
It’s the story that matters.
When I was in graduate school, getting a seemingly worthless advanced degree in creative writing, my most valuable classes were the…
Matthew Rayback
Nov 14, 2019
Content thinkers assemble!
Content thinkers assemble!
Anyone who spends more than five minutes with me knows that I’m a great lover of the Marvel Cinematic Universe. At the heart of the first…
Matthew Rayback
Oct 30, 2019
Beyond the Hero’s Journey: The power of story without all the baggage.
Beyond the Hero’s Journey: The power of story without all the baggage.
A legend about Ernest Hemingway claims that once, while lunching with friends, he bet the table ten dollars each that he could craft an…
Matthew Rayback
Sep 26, 2019
It’s time to stop calling them “stakeholders.”
It’s time to stop calling them “stakeholders.”
Recently, Steve Gustavson, the executive creative director of the enterprise side of the Adobe Studio (and my boss), sent around this…
Matthew Rayback
Sep 12, 2019
Five Seconds
Five Seconds
Above them, far away, the 3 o’clock train moaned. It was a wonder they heard it, but you could always hear the train. It was relentless.
Matthew Rayback
Sep 5, 2019
On Lovecraft, Nietzsche, Kirk, and…me
On Lovecraft, Nietzsche, Kirk, and…me
I’ve been having a discussion with myself about why I write what I do for a long time. When I was younger, I never really thought about it…
Matthew Rayback
Aug 6, 2019
Will the real content strategy please stand up?
Will the real content strategy please stand up?
When I started at Adobe, my main responsibility was to oversee the creative development of educational ebooks that were used in demand. I…
Matthew Rayback
Jul 18, 2019
Yes, enterprise content is really, really complex.
Yes, enterprise content is really, really complex.
Recently, I’ve posted articles about what makes great content, how content is another word for customer experience, and why content…
Matthew Rayback
Jun 27, 2019
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