Cohort Analysis: The Single Most Powerful Report in Google Analytics (2023)

Executive summary: Cohort Analysis is one of the most actionable reports in GA. It lets you compare different user groups…

Anomaly Detection in Google Analytics — A New Kind of Alerting

8 BRILLIANT Google Analytics hacks you probably haven’t thought of

Today I’m giving away my curated…

How data changed the marketing/sales funnel

Over the past decade, we have seen a very fundamental change to the classic marketing/sales funnel model. This blog post will describe exactly what has changed and why businesses should try to adapt to the new funnel.

Cohort Analysis for Growth Marketers

Cohort analysis is a powerful tool for growth marketers to…

Improve Retention with Cohort Analysis for SaaS

The Three Levels of Idea Validation

People very often too early think they have validated an idea, whether it is a new product or a feature on their website. Truth is that there are different levels of…

Why people without Data Literacy skills will fall behind

How to build a high converting sales funnel for your subscription business

How to Analyse and Optimise Your Marketing and Sales Funnel