DataDotScience

NLP Intro: What is tf-idf and how to use it?

Text analysis often involves comparing multiple texts or even collections of…

NLP Intro: Using Lexicons in Sentiment Analysis

NLP Intro: Exploring word frequency with the tidytext R package

NLP Intro: What is the tidy approach to text mining?

NLP Intro: Tokenizing your text

Texts (from famous fiction to archival data, court decisions and social media conversations) offer…

NLP Intro: what are N-grams and how to use them?

Is AVE (advertising value equivalency) a reliable success metric?

Data Art: creating artworks in R

We have been hearing a lot about AI-generated art lately, but this week I am interested in exploring…

Using Generative AI in Measurement & Analytics: Pitfalls & Opportunities