The DevRel Salon

Developer Relations Vs Marketing

On the eve of our annual Developer Relations Summit at Progress, I am putting together some of the final slides and agenda items and reflecting on what exactly Developer Relations means. Developer Relations is one of those disciplines where we constantly look at the role…

Scaling Trust: Start With People

Scaling Trust with DevRel, Pt. 1

DevRel × Sales

We’re all on a boat. The same boat. Together.

Parallelizing Yourself: Building Trust With Lots of People at the Same Time

Scaling Trust with DevRel, Pt. 2

DevRel is about scaling trust.

A series

Selling Pizza for Favors: Building Trust Through Delegation to Other People and Food

Scaling Trust with DevRel, Pt. 3

Conclusion

Wherein I dispel my apparent cynicism. A little bit.

Surrogates: Because this shit is too hard

Scaling Trust with DevRel, Pt. 4

Last time I talked about using meetups to increase your reach and your individual effectiveness. But even meetups still require your physical presence, which in the context of…