More and more companies in India are starting to dabble with Social Media in India. To continue our series of interviews with such companies, we caught up with Rajesh @fartfree Bysani, Web Head at BookMyShow.com — a popular…

When I wrote earlier that bookmarking chicklets are useless, I meant it. I mentioned there is no way of knowing which buttons are more effective and which aren’t, we don’t know…

The blogosphere has been ablaze with talk of Microsoft’s new search engine, Bing. Personally, I liked the search engine and the results it threw up. I believe that the only reason your website analytics data shows you so many…

In the last few months that I have been participating in the Social Media sphere, I have seen the words Social Media Echo Chamber being used a LOT! I have seen Chris Brogan use it, Kevin Rose use it, even Gaurav Mishra and Sampad Swain use it! So what exactly is…

If you are a journo or a content writer, you already know how these PR folks hustle us to get us to write a story for them. I have been on both sides of the table — as a writer and now in-charge of Corporate Communications for Pinstorm.

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by Natasha Sahgal

Gone are the days when movie posters and commercials were all that was needed to entice the viewer to watch a film. Today you can listen to Kareena Kapoor’s…