The Sports & Digital Blog

FLIP SIDE: New Zealand basketball team Haka

Some New Zealand sports teams are known for the way in which they start every match…

Review of 120sports

An innovation in new media sports content

Some fan engagement stats that you won’t see in India (yet)!

What is a Fanbot?

One of the USPs of Japan’s ultimately failed bid for the 2022 FIFA World Cup was it’s promise to enable hologram broadcast of…

Social media trends and innovations in football

3 reasons why Nike gets social media

Nike saw the importance of digital marketing and shifted from traditional medium to digital…

Coaches know when you are tired in training thanks to this wearable tracker!

Things NFL teams are doing to fill their stadium seats