Top stories published by The Digital Strategist in 2017

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Top Stories published by The Digital Strategist in 2017

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2017

Liam Thomas in The Digital Strategist

Mar 6, 2017

How to brief a digital agency and actually get what you want

What to include in a digital agency brief, along with a downloadable digital agency briefing template.

Liam Thomas in The Digital Strategist

Feb 6, 2017

Dodging digital derailment — why you need a digital strategy roadmap

A good roadmap not only outlines what you want to achieve with digital, but sets out the detail of how you’re going to get there.

Marty Drill in The Digital Strategist

Mar 8, 2017

10 steps to Nirvana in the digital agency-client relationship

You’ve selected your digital agency and you’re ready to get down to business. So what’s the best way to set your partnership up for success?

Adam Griffith in The Digital Strategist

Mar 8, 2017

Selecting a digital agency? Read this first…

Eight things you can’t afford to ignore when choosing a digital agency — complete with a downloadable Dynamic Digital Agency Scorecard.

Tami Iseli in The Digital Strategist

Nov 22, 2017

7 reasons why content calendars fail

A content calendar can be a powerful tool if it’s set up right. Here are some tips, along with a downloadable content spreadsheet, to set you up for success.

Emma Andrews in The Digital Strategist

Jun 20, 2017

What does it take to be a digital disruptor?

Nimble start-ups and global juggernauts tend to dominate the digital disruption landscape. But there are plenty of things you can do to create disruption if you’re somewhere in between.

Tami Iseli in The Digital Strategist

Mar 8, 2017

Is your website a bad customer servant?

There’s no excuse for substandard online customer service. We now have the technology to deliver a far more ‘human’ experience.

Marty Drill in The Digital Strategist

Nov 22, 2017

Why Australian retailers need to change their thinking on Amazon

Amazon doesn’t have to be the enemy of Australian retail. If you play it smart, you can actually use its arrival to your advantage.

Tami Iseli in The Digital Strategist

Mar 8, 2017

5 content-related ‘crimes’ against accessibility

Some of the most common accessibility mistakes that content creators make — and how to avoid them.

2018

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The Digital Strategist

Digital marketing. Digital strategy. UX. UI. IA. And other TLAs. Musings from Australian digital agency, Luminary.

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